SIRIUS Satellite Radio, which recently announced plans to merge with XM Satellite Radio, has issued a guarantee to its more than 12 million listeners that existing radios will not become obsolete if the merger is approved.
SIRIUS unleashed a national print and retail advertising campaign, which sets forth the "SIRIUS Guarantee" in national and metropolitan publications. The guarantee says clearly that no SIRIUS radios will become obsolete as a result of a merger with XM. SIRIUS has millions of radios in the market, including many that are built into the vehicles manufactured by its automakers.
Customers who sign up now for SIRIUS will have their subscription rate honored by the merged company. As a merged company, SIRIUS expects to be able to offer even more flexibility in subscriptions and programming selection.
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